Be BOLD Branding

Ron Greenbaum is a successful serial entrepreneur, an award winning CEO, a highly recognizable and trusted personal brand, an author, and a philanthropist.  He’s also known as The Basement Doctor®, a brand that grew from his basement waterproofing company, founded in Columbus, Ohio over 30 years ago.  Ron shares his BrandFace® journey, and a few bold moves that helped him launch and grow numerous businesses and brands, and hire the right people to get the job done.  Find out why he says “failure is relative” and hear about the next bold move he’s considering.

Before Kendra Sanders (Kennesaw, Georgia) became a BrandFace, her real estate brand looked different everywhere.  There was no real definition, and no consistency.  Now, she’s excited to have a complete personal branding package that’s consistent across the board.  We were excited to hear her say that the journey was easy, and the process was delivered in bite size pieces.  Join Tonya & Michael as they talk with Kendra about her experience during the brand building process, and how she’s infusing her new brand into virtually everything these days.

Most real estate agents are fishing downstream.  And there are thousands of other agents standing on the same bank casting their lines into the same water.  Justin Stoddart (Think Bigger Real Estate) has written a new book called The Upstream Model, and in it he shares thought provoking ideas and examples of how agents can fish from the head of the stream. It’s all about positioning with your personal brand in real estate, and we think the ideas are brilliant.

Before Cindy Clement from Seattle, Washington became a real estate agent, she had a long standing career in media & marketing.  She knows a thing or two about great marketing and branding presence!  After discovering she had breast cancer just weeks after getting her real estate license, she also knows a thing or two about courage and empowerment. And that just happens to be the foundation of her brand. Join us this episode and learn how she feels about her new brand, and why she’s excited now that her marketing is polished and ready for prime time!

Maryanne Elsaessar (our BrandFace real estate client from Wycoff, New Jersey) knows exactly how to use her incredible team brand, and she’s killing it in her marketing.  She has not only embraced her brand completely as a Christie’s International team leader, she is infusing it into everything, including a line of products for resale. She's also going on fewer appointments and converting more! Join us during this episode and find out why she says the outcome was amazing and outperformed anything she ever expected.

If you’re a broker and are concerned that your agents are promoting their own personal brand instead of yours, this topic is for you! Likewise, if you’re an agent who is wondering which brand to promote (yours or your brokerage), this is for you as well! In this episode, we tackle the hard questions about brokerage branding vs. personal branding, and cover 4 thought provoking statements that will change your perception of branding altogether.

In this episode, we’re going to change how you view the word ‘no’ forever. What does it REALLY mean?  How can you prepare for it and even change the perception AND reality of it when it comes to your business and personal brand? There are actually 3 'no’s' that you need to know.  ‘No’ pun intended.  Join us as we dig into them one by one, giving you motivation and inspiration to see things in a different light.

Jill Watson, a real estate agent from Dover, Delaware, knew as soon as she saw one of our videos that she had found her solution.  She had been searching for a way to stand out and attract the customers that were the best fit for her.  She says there wasn’t anything different or special about her approach before, and now she’s so excited about her new personal brand, she’s practically breathing it!  She says BrandFace should have been the first piece of the puzzle, because now that she has completed the program, everything just comes together perfectly.  Find out what has Jill so excited!

Personal Branding?  Who has time for that?? We hear this a lot, and in this episode Tonya & Michael address what can happen when you DON’T take the time to define, develop & display your personal brand FIRST (meaning BEFORE you start marketing).  Are YOU experiencing any of these four pitfalls? 

What is a Brand Identifier, and why is it critical to your personal branding success? In this episode, Tonya & Michael start with painting real life pictures of why a brand identifier is necessary.  They define the 3 reasons you need one, and how it can make a BIG difference in how you stack up against your competition and attract exactly the type of customers you desire.