Be BOLD Branding

Did you know that 98% of people will meet your brand before they ever meet you? That means your social media, your website, your videos, and your marketing materials are making a first impression long before you ever get the chance to. So the question is — is what they're seeing actually representing you the way you deserve? In this episode, Tonya and Michael break down the critical role your brand plays in attracting the right prospects, commanding the right price, and setting you apart from every competitor in your space. They walk you through their proven three-part Define, Develop, and Display formula — the same system that has helped thousands of coaches, consultants, and experts build brands they're proud for the world to see. Because when 98% of people meet your brand first, you don't get a second chance at that first impression.
Show Links: 
brandfaceguide.com

Your brand has one job above all others — to turn your purpose into profit. But for most coaches, consultants, and experts, that's exactly where things break down. In this episode, Tonya and Michael walk you through four powerful questions designed to help you determine whether your brand is truly working for you — or quietly working against you. From whether you're charging what you're really worth, to whether you're accidentally attracting the wrong prospects entirely, these questions shine a light on the gaps most business owners never even know exist. If your pipeline feels unprofitable, misaligned, or full of the wrong people, the answer isn't more marketing. It starts right here, with the one goal your brand should always be achieving.
 
00:00 What Makes a Brand
00:44 Four Profit Questions
01:10 My Poor Brand Story
02:01 Charge What Youre Worth
03:12 Targeting vs Attracting
03:39 Attracting Wrong Prospects
04:49 Brand That Helps You Say No
05:51 Next Week Perfect Prospect
06:36 Free Guide and Wrap Up
07:05 Final Call to Action
 
Show Links: www.brandfacestar.com

A year ago, Kevin Smith joined us to share how a stranger returning his lost wallet on Good Friday sparked a movement that would connect communities worldwide through the simple but powerful act of kindness. That episode resonated deeply with our audience — and we knew we had to bring him back. In this conversation, we catch up with Kevin to find out what has transpired since we last spoke. How has Kindness Worldwide grown? What unexpected doors has the mission opened? And what has Kevin learned about the ripple effect of compassion over the past year? If you believed in this mission then, you'll be inspired by where it is today.
Episode Highlights:
04:29 Award Winning Documentary
08:18 Growth And Tipping Point
09:23 Kindness Week Framework
10:28 ROK Platform Launch
12:06 Defining Kindness Deeper
21:04 Building The Nonprofit
26:00 Empathy Erosion And Hope
31:30 How to Connect with Kevin Smith
Show Links: 
KindnessWorldwide.orgrokindness.org

Before your brand can shine for the world, it has to start within. In this episode, Tonya and Michael reveal the three things that need to happen before you present yourself the way you truly want the world to see you. From the stories you tell yourself — including the ones that aren't true — to the unique path that sets you apart from everyone else in your space, this conversation goes deeper than logos, taglines, and social media posts. Because when your inner brand is built on conviction, no one can shake the confidence that comes with it. Your story matters more than you know. This is where it all begins.
 
Episode Highlights:
00:00 Inner Brand Intro
00:57 Mindset Before Branding
01:16 Why Self Beliefs Limit
02:29 Three Steps Overview
02:39 Tell Your Story
03:16 Story Example Breakthrough
05:10 Ignore Others Stories
06:11 Carving Your Own Path
08:16 No Competition With Story
09:00 Live With Conviction
10:26 Recap And Closing
11:18 Free Guide Call To Action
 
SHOW LINKS:
www.brandfacestar.com 

You've been posting on social media, attending networking events, and investing in marketing — so why aren't the right prospects showing up? If this sounds familiar, here's what nobody has told you: the problem isn't your marketing. It's what's underneath it. In this episode, Tonya and Michael pull back the curtain on one of the most common and costly mistakes experts, coaches, and consultants make — spending money to promote a brand that was never truly built in the first place. From the difference between building a brand and promoting one, to why a logo, photo, and tagline barely scratch the surface, this episode gives you three critical questions to ask yourself before you spend another dollar on marketing. Because when the foundation is broken, everything built on top of it will be too. And the good news? It's fixable.
Episode Highlights:
01:34 Michael’s Brand Journey
04:32 Branding vs Marketing
05:30 Logo Isn’t a Brand
07:25 Brand First Then Promote
10:58 Three Step Recap
11:43 How to Connect with BrandFace
Show Links: 
www.brandfacestar.com 

What does it take to rebuild your life when everything has been stripped away — your health, your finances, and even your memory? Aaron Chapman knows that answer better than most. His path to becoming one of the top mortgage professionals in the country ran through cattle ranches, oil fields, mining operations, and a motorcycle accident that left him with 17 broken bones, a head injury, and a negative net worth. He had to relearn how to walk, rebuild his memory, and reconstruct his business from the ground up. Today, Aaron is ranked in the top 1% of mortgage loan originators in the country — out of more than one million — advising over 100 clients a month on the acquisition and financing of cash-flow positive investment properties. His success is a testament to what faith, grit, and relentless persistence can build — even from the very bottom.
 
Episode Highlights:
06:57 Ranch Work Lessons
11:11 Mining and Layoffs
12:50 Rock Bottom and Diapers
15:49 Mortgage Industry Breakthrough
16:36 Mindset and Mastery
24:47 From Millions to Debt
28:39 Building Family Wealth Systems
33:20 Redneckonomics Book Origin
41:16 How to Connect with Aaron Chapman
Show Links: 
aaronchapman.cominfo@aaronchapman.com

Before anyone meets you, they meet your brand. In fact, 98% of people will encounter your brand long before they ever speak to you — which means your brand is either working for you or against you, every single day. So how do you know which one it is? In this fan-favorite replay, Tonya and Michael walk you through their Personal Brand Litmus Test — four powerful questions designed to help you determine whether your brand is truly representing who you are, attracting the right people, and turning your purpose into profit. If you've never asked yourself these questions, now is the time. And if you have, it might be time to ask them again.
 
Episode Highlights:
01:00 Personal Brand Litmus Test
01:14 Defining Your Brand
02:39 Consistency Matters
04:15 Next Steps
Show Links: 
www.brandfacestar.com 

Some conversations start after the cameras stop rolling. This is one of them. Jonathan Maddock, the "Intelligent Systems Innovator," is back — and this time, we're going deeper. In our first conversation, Jonathan opened up about his journey from the Department of Defense to the boardroom, and his mission to help successful business owners break free from operational chaos. But after the cameras stopped rolling, a remarkable story emerged — one about his time in Jordan, his contributions to the intelligence and defense systems protecting Jordan and the rest of the western world, and how that work continues to operate on the world stage today. From intelligence systems on the world stage to business systems in the boardroom — Jonathan's experience runs deeper than most.
 
Episode Highlights:
06:25 Engineering the Architecture
10:33 Jordanian Culture Insights
14:54 Battle Tested Lessons
20:00 Defense in Depth for Business
25:58 Right People and Capacity
29:48 Core Beliefs and Listening
33:16 How to Connect with Jonathan Maddock
Show Links: 
Fortivian | J.S. Maddock - The Intelligent Systems Integrator Suffocated By Success

Who exactly are you trying to reach — and does your brand make that crystal clear? If you hesitated even slightly, you're not alone. Most coaches, consultants, and experts either cast their net too wide or fear that narrowing their focus will cost them business. The truth is exactly the opposite. In this episode, Tonya and Michael introduce their exclusive four-part HEAP Code — a simple but powerful formula designed to help you define your ideal customer with precision and build a brand that attracts them consistently. The HEAP Code walks you through everything you need to know to stop chasing the wrong prospects and start attracting the right ones. Because when you know exactly who you serve, everything else falls into place.
Episode Highlights:
00:00 Define Perfect Prospect
00:19 Why Most Struggle
01:14 HEAP Code Overview
05:25 Author Niche Example
07:13 Profit Beyond Money
08:36 Free Guide And Wrap
Show Links: www.brandfacestar.com 

He arrived in America with faith and a vision. What Alfonso Vidal built from there is the kind of story that reminds you the American dream is still very much alive — and still very much worth fighting for. In Part 2, Alfonso picks up where we left off — planting roots in Evansville, Indiana, building a thriving manufacturing company from the ground up, and serving his adopted state under three governors. Then COVID hit, and everything he had built was gone. He didn't look for someone to blame. He started over — deliberately, in the blue collar world, building a franchise-based business alongside the service workers and tradespeople often left out of the story. Alfonso also shares his perspective on the current political landscape in Venezuela, and what he believes his journey has prepared him to do next.
 
Episode Highlights:
01:15 Entrepreneur Roots
04:05 Work and Family
06:18 Covid Business Crash
10:06 Giving Back Mission
11:45 Politics and Community
16:12 Destiny and Calling
20:36 How to Connect with Alfonso Vidal
Show Links: 
TheVidalPerspective.com