Be BOLD Branding

Beate Chelette is the Growth Architect and founder of The Women’s Code. A first-generation immigrant who found herself $135,000 in debt as a single parent, Beate bootstrapped her passion for photography into a highly-successful global business and eventually sold it to Bill Gates in a multimillion-dollar deal. Learn why she wrote a letter to the President of the United States, and how that led to an event that turned her life and business around. Be inspired by her journey, and learn why your own journey is much more important than the destination.

Krishna Mohan is the President of Genius Visionary, a business consulting firm that focuses on a 360 degree approach to growing a business all the way to the finish line. He’s an entrepreneur, business coach, speaker, and #1 best-selling author.  He’s been interviewed on FOX-TV and multiple media outlets, and over the last 24 years, he has helped three Fortune 500 companies and several start-up organizations focusing on sales, business development and finance. His personal brand as a ‘genius visionary’ is perfect for what he does every day.  He gives insightful advice on seeing the entire ecosystem of a business, finding the gaps, and hitting the goals. 

When Jeanine Best’s next door neighbor used another agent last year, it prompted her to contact us to help her build her brand. She started her real estate career as an investor, and was afraid prospects would not bridge the gap to see her as an agent, too.  She also feared she wouldn’t have time to invest in building her brand. But now, she not only leverages her investment experience inside of her story, but she says she loves the fact that her ‘best’ branding journey was virtually hands-off.

In this episode, we speak with the co-founder of Omega Lending, one of the fastest growing mortgage lenders in Michigan.  He’s also the host of the popular podcast, “Inside Real Estate”, which began with the objective of educating, informing and elevating the real estate discussion in the Michigan area. But their idea & brand has now reached a national stage with guests from all across the country.  He’s going to share the bold moves he’s made to rapidly grow & scale his company AND podcast in the crowded real estate industry.  You’ll learn some great bits of wisdom from Paul, including the one thing you need to do in order to outrun the competition.
 

“Marketing doesn’t work.” It’s a phrase that has been repeated by many frustrated marketers.  The question is…why does this keep happening?  In this episode, you’ll learn the difference between marketing and branding, as well as the 4 things that MUST fall in line in order to have a successful marketing campaign (regardless of your industry).  Stop wasting money & spend your time wisely (with us) in this episode:)

In this episode, we interview another BrandFace real estate client who is on fire in just her first year in real estate!  Her advice to others is not to be afraid of the personal branding process. Her new brand has not only given her massive confidence, it’s getting her noticed in a big way.  And it’s already helped her secure clients through both Facebook and Instagram.  Watch the interview and learn why she says, “The best way to invest in yourself is to brand yourself.” 

In our boldest interview yet, we speak with Heather Kvitko-White, one of our BrandFace clients and a Veterinarian Internal Medicine Specialist.  She’s also an industry activist and national speaker on the topic of the common sense care of animals. We’re going to learn why she made the bold move of leaving private practice, and how her personal brand helps position her in her new role in the industry.  Stay tuned until the end, because you’ll be surprised at the BOLD move she recently made in her personal life!

Katia Segura began her career in the real estate industry 6 years ago as a title insurance sales rep. She realized quickly that relying 100% on a corporate brand wasn’t enough to showcase her own unique strengths and talents, so she focused on building her personal brand through social media. However, she was terribly frightened of speaking, which she knew was important to being taken seriously in the business world. She pushed through the fear, and her advice to others is that you should be more afraid of missing opportunities than putting yourself out there.  This success led to her current role as Digital Marketing Manager for FNF Family of Companies- South Florida Agency. She’s passionate about teaching, and aims to show agents that with an array of innovative tools at their disposal, design and marketing do not have to be complex.

She grew up in New York, with aspirations of becoming an actress.  After school, she moved to Los Angeles in pursuit of her dream. When she got there, she saw so many people having success sharing their lives on social media, so she launched her Instagram channel and got to work.  Today, Mackenzie Dudzik, or "Mack" as her social community calls her, is a travel & lifestyle creator.  She’s also the founder of Social By Mack, a social media management agency, and theClick LA, a friendly networking space for creators based in Los Angeles.  With over 7 years of experience as a social media guru, her passion lies in coaching upcoming creators on how to be their most authentic selves as they launch their personal brands.

In this episode, Tonya & Michael interview a successful mother-daughter real estate team from Knoxville, Tennessee.  Jamie Dorn-Lane and Niki Dorn talk about how their new brand has given them an identity, and made them more memorable.  Even though they’re an independent brokerage, they don’t mind admitting that people don’t really care about their brokerage name, but they LOVE what they stand for. See why they’re so proud of their personal brand, and why it’s been a complete game changer for them!