Alex Brueckmann is an entrepreneur, author, executive coach, and board advisor. He has built and scaled companies in Europe and Canada, and has led client projects all across the world.

Using his expertise in strategy and leadership development in entrepreneurship, Alex has helped many clients build profitable businesses rooted in purpose. He teaches solopreneurs about the importance and meaning of their personal branding — especially when it’s their face that’s attached to their business brand.

Tune in to hear more business branding wisdom.

More Episodes

How To Attract the Right People (and Sell More)

July 7, 2022

Jas Takhar is a well-known realtor and founder of REC Canada. He’s also the owner of From the Ground Up Media and is the host of The Jas Takhar Podcast, one of the top business podcasts in North America. Jas leverages his love of content creation to educate people about real estate. He’s defined his personal brand as passionate and authentic, and that has helped him attract the right people and repel the wrong ones. Tune in to hear how he builds intentional relationships to help him sell more.

7 Deadly Sins Of Personal Branding

July 5, 2022

You’ve got a flashy logo, a catchy tagline, compatible colors, and some good-looking professional photos. Your personal brand is complete. Or so you think. Before you start marketing your brand to the world, take heed of these 7 important points about what not to do. After all, you want to show the world you mean business — by ensuring you’re not making these mistakes down the line.

Discover What Makes You Brilliant on Video

June 29, 2022

Emmy Wu is a storyteller and strategist who uses the power of video to help entrepreneurs create a bigger positive impact. During her two-decade film career, she’s worked with brands like Paramount Pictures, MGM, Subaru, and Real Housewives. She’s also helped small businesses craft stories worthy of the big screens. Emmy shares how creating a magnetic personal brand starts with your strengths and what you’re interested in, and how you can use the right video platforms to better convey your value.

Is Your Brand Putting Your Business at Risk?

June 27, 2022

So many well-intentioned business owners go back to the 9-5 grind, even after all the effort, passion, and money they put into their business. Why? The majority of them fail because they underestimate the effect that their brand has on their business — and they end up making these 5 mistakes that put their business at risk. Tune in LIVE and discover the 5 mistakes to avoid and the solutions that can help you.

The Secret to Fostering Better Connections

June 22, 2022

David Wood is a High-Performance Coach and the Founder of A former Consulting Actuary to Fortune 100 companies, he left his cushy Park Avenue job to explore the outer world and to better understand his own inner world. Now, he’s built the world’s largest coaching business spanning 12 countries around the globe. David shares how connecting with others through your vulnerabilities and imperfections actually help you create a more genuine personal brand that others can relate to.

Is Your Brand Helping You or Hurting You?

June 20, 2022

How do you know whether your brand is actually helping you…or hurting you? It’s a fair question, and one you should be asking yourself BEFORE you do ANY marketing.  In this episode, Tonya & Michael will help you determine whether your brand is helpful or hurtful, and exactly what you can do about it in as little as two weeks.

Brand Yourself to Overcome Rejection

June 15, 2022

Travis Chappell went from a door-to-door salesman to founder, investor, speaker, and podcaster. Today, Travis is the Founder and CEO of, the highest quality guest and show booking marketplace in the industry. He’s also the host of Build Your Network, a top 25 business podcast dedicated to helping entrepreneurs cultivate strategic and meaningful relationships. Travis shares how he was able to create successful businesses by building his brand around the importance of overcoming rejection to receive extraordinary things.

Is Your Brand All Hat and No Cattle?

June 13, 2022

You have an awesome logo, the new marketing piece looks slick. The video intro and transitions are killer. And your photo looks amazing on your website and landing pages. But it’s still not working. Why?  It could be because your brand is “all hat & no cattle”. In this episode, we discuss how personal branding is a lot more than just what’s on the surface…and why you may be getting little to NO results even if your marketing ‘looks’ shiny.

Bringing Value As a Podcast Guest

June 9, 2022

Jason Cercone (Founder of Cercone Consulting) has built a strong personal brand based on helping professionals get booked as a guest on top-ranked podcasts. His mission is to help them get better at their skill sets so they can promote their brands and establish their authority as a value driven podcast guest. Learn why he advises podcasters to focus LESS on their download numbers and MORE on creating consistent, high quality content. Jason is also the host of Evolution of Brand, a podcast featuring stories and strategies from self-defined professionals and leaders.