Be BOLD Branding

Is Your Brand Leaving Money On The Table?

If you aren't positioning and presenting yourself and your offerings the right way, you could be leaving as much as $250k on the table.  What would it mean to you if you could close this gap and finally attain the abundant business and life you’ve always imagined?  In this episode, we unveil the 4 ways your brand could be holding you back by leaving mounds of money on the table. Show up ready to answer the tough questions, and set a new plan of action to get your brand on track and make your business massively profitable. 
Episode Highlights:
00:00 Introduction: The Importance of Branding
00:31 The Cost of Not Maximizing Your Brand...
01:16 Four Ways Your Brand Could Be Losing You Money
01:19 The Power of Positioning and Attracting Ideal Customers
03:02 Differentiating Yourself: The Key to Standing Out
04:18 The Cost of Lack of Focus in Business
07:19 Clarity in Offering Solutions: A Must-Have for Success
09:52 Conclusion: How to Get Help and Improve Your Brand
Show Links:
Get the ultimate guide to a freedom based brand: Freedom Based Brand Guide (brandfaceforexperts.com)
Visit us at: BrandFace | Profitable Personal Branding (brandfacestar.com)
 

How Is Your Brand Representing You?

Did you know that 98% of people meet your brand before they meet you?  Whether it’s social media, your website, online profiles, emails they receive from you, signage, etc…people are exposed to your brand long before you speak to them or meet them in person.  The important question is, how is your brand representing you?  Are your prospects able to tell what you do, who you serve, and what you stand for before you even meet?  If not, you could be losing massive opportunities to even have a conversation about your business.  In this episode, we’ll dive into the problems and the solutions to create a powerful brand that precedes you. 
 
Episode Highlights
00:00 Introduction to Personal Branding
01:02 The Importance of a Strong Personal Brand
01:36 Common Branding Mistakes
02:14 Understanding the Importance of a Personal Brand
02:37 Reasons Why People Struggle with Branding
03:55 The 3D Formula for Personal Branding
06:01 Conclusion and Call to ActionShow Links:
Get your copy of our BrandFace Guide: Freedom Based Brand Guide (brandfaceforexperts.com)
Visit our website: BrandFace | Profitable Personal Branding (brandfacestar.com)
 

Branding From Complexity To Clarity

How do you take a complicated profession and simplify the language and approach in a way that revolutionizes the industry?  Jodie Lamb is a structured settlement specialist, as well as a BrandFace client.  And she’s changing the industry. Even if you know what structured settlements are, you can imagine that it isn’t easy to express what you do and the life changing benefits you provide.  In this episode of Be BOLD Branding, Jodie shares how she got started in this space, and how her new brand clearly defines how she helps her clients safeguard their financial and future security.
 
Episode Highlights:
00:00 Introduction and Welcome
00:32 Understanding Structured Settlements
03:04 Jody's Journey into Structured Settlements
06:19 The Importance of Safeguarding Settlements
10:59 The Challenges of Branding in a Niche Market
12:42 The Branding Journey with BrandFace
19:08 Overcoming Challenges in the Branding Process
26:50 Conclusion and Future Plans
Show Links:
Visit Jodie on LinkedIn: linkedin.com/in/jodielamb 
Get the BrandFace Guide: Freedom Based Brand Guide (brandfaceforexperts.com)
Visit BrandFace: BrandFace | Profitable Personal Branding (brandfacestar.com)

Leveraging Your Brand To Build A Network

Many people have attempted to build a national referral network in real estate. And many have fallen short.  However, Cherie Harrington from Carlsbad, California, has built a powerful network.  At the center of the network is the state of California, and it's no secret that a mass exodus is taking place in California.  Noticing this, Cherie also started a Facebook Group called “Leaving California”.  In this episode, she shares how she and her national hand-selected group of agents make sure each cross country move is stress free and seamless for their clients. 
 
Episode Highlights:
00:00 Introduction and Vision for the Group
00:37 Understanding California's Mass Exodus
00:43 The Power of Networking in Real Estate.
02:27 The Journey of Building a Referral Network
06:05 The Impact of the Real Estate Referral Network
07:44 The Genesis of 'Leaving California' Facebook Group
10:09 The Importance of Knowing Your 'Why' Before Moving
25:26 The Value of Long-Term Relationships in Real EstateShow Links:
Connect with Cherie on Instagram: Cherie Harrington, Realtor (@the_harrington_group) • Instagram photos and videos 
Connect with Cherie on Facebook: https://www.facebook.com/@cherie.corlew
Visit Cherie's website: The Harrington Group | Cherie Harrington | Keller Williams Realty
Visit BrandFace: BrandFace | Profitable Personal Branding (brandfacestar.com)
Get the BrandFace Guide: Freedom Based Brand Guide (brandfaceforexperts.com)

Building An Inspired & Divine Business

If you’re like many business owners & entrepreneurs, your business is a part of your deeper calling.   But how do you follow that path seamlessly and with great purpose?  Today’s guests are Kraig and Desiree Bougher, and they have done exactly that.  They’re here to share their journey and mission to inspire other Christian business leaders like themselves to take their faith actively into the marketplace.
Highlights: 
01:01 The Journey of Starting Their First Business
02:23 Transition from Recognition Programs to Promotional Products
03:49 Transition to Helping Christian Business Owners
05:28 The Birth of Ignite Christian Business
06:47 The Impact of Ignite Christian Business
10:21 The Importance of Networking and Leadership
16:57 Closing RemarkShow Links: 
Visit Kraig & Desiree's website: Home | Ignite CB
Visit Xtreme: Xtreme Recognition – Recognition Programs & Promotional Products
Get your BrandFace Guide: Freedom Based Brand Guide (brandfaceforexperts.com)
Visit BrandFace: BrandFace | Profitable Personal Branding (brandfacestar.com)

Helping Veterans Transition Back Home

If you’re a military veteran who’s transitioning back to civilian life or you know someone who is, today’s episode could literally change lives.  Our guest is Shawn Welsh, a retired Army veteran of over 20 years who has made it his mission to educate others about the 45,000 programs available to veterans as they exit service. Tune in and learn how and why he got started in this quest, and how his Vet SOS podcast is helping veterans everywhere.
 
00:00 Introduction and Overview of the Podcast
02:23 Shawn's Transition Back to Civilian Life
03:41 The Importance of Networking and Mentorship
06:09 The Role of VET SOS Podcast in Military Transition
07:42 Highlighting Various Organizations in the Veteran Transition Space
21:02 The Power of Personal Branding
27:30 Connecting with Shawn and Final Thoughts
 
Show Links:
Check out Vet S.O.S. Podcast: Vet S.O.S. Podcast – Don't drown in the sea of transition; grab the VET S.O.S. lifeline.
Connect with Shawn on LinkedIn: linkedin.com/in/shawnwelsh00
Subscribe to Vet S.O.S.'s Youtube channel: VET S.O.S. Podcast - YouTube
Connect with BrandFace: BrandFace | Profitable Personal Branding (brandfacestar.com)
Get your BrandFace Guide: Freedom Based Brand Guide (brandfaceforexperts.com)

Your Brand & The Perceptive Sale

Is there an actual blueprint on how to become a successful real estate agent?  Our guest in this episode is Sonny Moyers, the author of The Architecture of the Real Estate Practice.  Using the principles and practical strategies that he now shares in his book, Sonny became an award-winning, successful agent in the Dallas Ft Worth area. Between 2004 and 2018, he was in the top 4% of all real estate agents nationwide. He was also in the top 1% of all agents in Texas for numerous years.  Learn how he did it, and how you can tap into those same principles that brought him major success regardless of your industry.
 
Best Moments:
03:05 WHY HE GOT INTO REAL ESTATE
08:14 HOW HE BECAME SUCCESSFUL AS AN AGENT
9:48 WHY HE GOT INTO REAL ESTATE
13:15 BIGGEST REAL ESTATE BRANDING MISTAKE
16:49 HIS GOAL IN REAL ESTATE
20:19 DEFINING A PERCEPTIVE SALE
23:59 WHY HE WROTE THE BOOKShow Links: 
Visit Sonny at his website: Architecture of the Real Estate Practice (AREP) | educational material to go beyond the deerborn real estate education books
Get your copy of the The Architecture of the Real Estate Practice: The Architecture of the Real Estate Practice | The Architecture Of
Visit BrandFace: BrandFace | Profitable Personal Branding (brandfacestar.com)

Growing Your Brand Through Organic Social Media

When life forces you to pivot, incredible things can happen.  In fact, John Schuchman went from losing his W-2 job in 2019 to creating a 6 figure business in real estate in just twelve months…with no advertising, no cold calling, and no pitching. And on top of that, 100% of his clients have left him a positive review.   Tune in and learn his top secrets for getting people to know, like, and trust you through organic social media. 
Best Moments
02:02 From Employee to Entrepreneur
07:01  The Power of Your Personal Brand
16:55 Fearless Social Media Presence
23:58 Bucket List Wanderlust
24:47 Connecting Beyond the Screen

Make Podcasting Almost Effortless

If you’ve been considering starting a podcast, or if your podcast hasn’t yet hit its stride, this episode is for you.  We’re speaking with Courtney Elmer, the founder of The EffortLESS Life®.  She’s also a globally-ranked podcast host, and creator of PodLaunch™. She’s known for helping six and seven figure entrepreneurs go from ‘unheard expert to in-demand thought leader’ with a top ranked podcast.  Listen in as we discover the one thing that consistently got her into trouble…but also gave her a solid and successful business direction.
Best Moments
01:16 From Diagnosis to Entrepreneurship: Choosing Growth in Adversity
06:28 Empowerment in Difficult Times: Choosing Perspective for Personal Growth
09:12 Finding Purpose Beyond Myself: A Shift from Self-Focus to Service
16:58 Podcasting Epiphany: From Frustration to Deeper Connections
24:04 Amidst the Noise: Listening to Your Inner Voice in a Cluttered World
25:43 Beyond Consistency: Selling Your Podcast's Value for Impact
28:18 New Orleans Chronicles: Lessons in Diversity and Fun
29:35 Connect with Courtney: From DMs to Podcast Workshops

When Branding Becomes Very Personal

When we talk about life changing messages on this podcast, our guest in this episode embodies that probably more than anyone we’ve interviewed.  Emily Hartstone’s personal brand has become very personal over the last 9 years.  In the process of battling rare diseases since being diagnosed in 2014, she realized that the healthcare industry was trying to ‘take away her timeline’.  This prompted Emily to start her own foundation called Empower the Patient, helping people learn how to become their own health advocate.  In addition to being a highly accomplished entrepreneur, she aims to share her journey and create positive change in the healthcare industry.
Best Moments
01:52 Fighting Misdiagnosis: My Journey with Graves Disease
04:35 Rare Diseases: A Journey of Diagnosis and Determination
12:43 Taking Control: Empowering Patients with Rare Diseases
19:59 Navigating the Medical Maze: Doctor Shopping and False Alarms
24:03 From Isolation to Advocacy: Empowering the Patients Community
26:52 Connect with Empower the Patients: Finding Support and Resources