Be BOLD Branding

Your Personal Brand's #1 Job

Personal branding has been the rage the last few years, but in our opinion, few people truly understand the significance of it. Yes, telling your story, showcasing your differentiation and having a consistent and recognizable presence are just a few of the things a great personal brand can do.  But what’s the NUMBER ONE job of a personal brand?  We unveil it in this episode, and explain exactly how it can make a tremendous difference in the number of opportunities that come your way. 
 
Episode Highlights: 
01:23 The Journey to Understanding Personal Branding
02:26 The Importance of Branding in Business
02:58 The Number One Job of a Personal Brand
05:02 The Power of Perception in Branding
05:48 The Role of Branding in Sales
06:35 The Challenge of Getting to the Table
08:58 The Future of Branding: AI and Branding
 
Show Links:
Get your Free BrandFace guide: Freedom Based Brand Guide (brandfaceforexperts.com)
Visit us today at: BrandFace | Profitable Personal Branding (brandfacestar.com)

Building a Sustainable Brand

If you have a business that impacts humanity, how do you get that point across through your personal brand in a compelling way?  Today’s guest is Ken Alston, the author of Real Circularity, The Practices & Approaches to Turn Theory Into Reality.  His mission is to create or spotlight more sustainable brands that are positive on the environment and humanity, while allowing for massive growth.  In this episode, we learn how he became a well known expert and author on the topic of sustainability.
 
Episode Highlights:
01:46 Ken Alston's Journey to Sustainability
05:57 The Impact of Sustainability on Personal Brands
08:27 Understanding the Definition of Sustainability
11:22 The Importance of Sustainable Development
15:52 The Role of Bees in Sustainability
18:28 The Intersection of Business and Sustainability
20:05 Real Circularity: Turning Theory into Reality
23:31 The Future of Sustainability in Business

Attracting Prospects In Quantity & Quality

Should you focus on the QUALITY of prospects you want to attract…or the QUANTITY? Million dollar question.  And the answer is simple.  BOTH…but in a specific order.  Tune in and learn exactly how it’s done as we share the simple secrets to doing both, and turning this million dollar question…into a million dollar business.
Episode Highlights: 
00:00 Introduction to Predictability in Business
00:19 The Power of Personal Branding
01:11 My Entrepreneurial Journey
01:50 The Role of Personal Branding in Attracting Prospects
02:43 The Art of Calling Out Your Prospects
03:17 Case Study: Shannon Russell's Career Transition Coaching
04:37 Creating Predictable ProspectsShow Links: 
Get your BrandFace Guide: Freedom Based Brand Guide (brandfaceforexperts.com)
Visit BrandFace at: BrandFace | Profitable Personal Branding (brandfacestar.com)

Building A Stand-Out Attorney Brand

Are you trying to build a stand-out business based on the needs and desires of your team members…as well as your clients?  Our guest in this episode is Leslee Cohen. Leslee is an attorney who spent 20 years honing her skills, mostly working for a large Chicago firm.  In 2010, she left to form her own company, called AllRise.  Her team of attorneys work flexible hours and are spread throughout the U.S. Tune in and learn how they manage working with top level clients while achieving a superb work-life balance in the process.
Episode Highlights:
01:07 Leslie's Journey to Becoming a Lawyer
01:58 The Struggles and Realizations in Law School
03:02 The Versatility of a Law Degree
04:00 Transition from Big Firm to Starting Own Firm
09:06 Challenges in Starting a Business
11:19 The Birth of 'All Rise'
14:06 The Vision and Mission of 'All Rise'
21:10 The Impact and Success of 'All Rise'
25:10 Conclusion and Contact InformationShow Links:
Email Leslee: Lcohen@allriselawyers.com
Visit Leslee at: Law | All Rise Legal Counsel | Chicago
Get the BrandFace Guide: Freedom Based Brand Guide (brandfaceforexperts.com)
Visit BrandFace: BrandFace | Profitable Personal Branding (brandfacestar.com)

5 Fears That Are Freezing Your Success

Have you felt frozen when it comes to your business?  Paralyzed from making the next move because you literally don’t know how to proceed?  Today, we’re talking about the top 5 fears that are literally freezing your success.  Tune in as we unfurl each fear and help you remove the misconceptions and overcome the obstacles that are holding you (and your brand) back from massive success. 
 
Episode Highlights: 
00:00 Introduction to Overcoming Business Fears
01:00 Fear of Focus: Understanding and Overcoming
03:03 Fear of Competition: How to Stand Out
04:47 Fear of Overwhelm: Managing Your Brand
06:23 Fear of Failure: Embracing and Learning from Mistakes
08:29 Fear of Investment: Making the Right Choices
10:54 Conclusion: Building a Freedom Based Brand
Show Links:
Get the ultimate guide to a freedom based brand: Freedom Based Brand Guide (brandfaceforexperts.com)
Visit BrandFace at: BrandFace | Profitable Personal Branding (brandfacestar.com)

Are You Charging What You're Worth?

Approximately 90% of coaches, consultants and experts have told us they’re NOT charging what they’re worth.  In this episode, we break down the main cause of that massive problem.  We share our Personal Brand Litmus Test, which contains four simple questions.  If your answer is ‘no’ to any of the questions, your BRAND is likely the problem.  Tune in and take part in this critical exercise, and learn how you can turn it all around quickly and confidently. 
 
Episode Highlights
00:00 Introduction to Personal Branding
00:55 The Importance of a Well-Defined Brand
01:29 Showcasing Your Brand: Messaging and Imagery
02:28 Consistency in Brand Display
03:06 Is Your Brand Making You Money?
03:30 The Global Competition in Branding
04:04 Recap of the Personal Brand Litmus Test
04:30 Turning Your Purpose into Profit
04:45 Conclusion and Call to Action
Show Links:
Get our ultimate guide: Freedom Based Brand Guide (brandfaceforexperts.com)
Visit us at: BrandFace | Profitable Personal Branding (brandfacestar.com)

Conversations That Sell Every Time

If you’re selling a product or service, how can you close BIGGER deals more OFTEN?  Today’s guest is Bryce McKinley, the author of “The Five Hour Flip”.  He’s worked with some of the biggest corporations and brands to fix their sales teams.  He’s discovered, refined, and perfected a sales conversation framework that builds trust and gets prospects to open up…and sign up.  Learn his five steps to selling success in this action-packed episode.
 
Episode Highlights:
01:50 Bryce McKinley's Early Life and Struggles
13:29 Success in Real Estate and Lessons Learned
16:40 Bryce's Five-Step Sales Conversation 
18:10 Applying the Sales Process to Real Life
22:34 The Concept of FORM in Conversations
26:47 The Art of Asking Questions
29:55 The Importance of Closing the Deal
41:11 Connecting with Bryce McKinleyShow Links:
Visit Bryce on Facebook: www.facebook.com/CoachSharpen
Check out his Instagram: https://www.instagram.com/coachsharpen/
Message Bryce on LinkedIn: https://www.linkedin.com/in/coachsharpen/
Check out Bryce's YouTube Channel: https://www.youtube.com/@BryceMcKinley
Visit BrandFace: BrandFace | Profitable Personal Branding (brandfacestar.com)
Get the BrandFace Guide: Freedom Based Brand Guide (brandfaceforexperts.com)

Is Your Brand Leaving Money On The Table?

If you aren't positioning and presenting yourself and your offerings the right way, you could be leaving as much as $250k on the table.  What would it mean to you if you could close this gap and finally attain the abundant business and life you’ve always imagined?  In this episode, we unveil the 4 ways your brand could be holding you back by leaving mounds of money on the table. Show up ready to answer the tough questions, and set a new plan of action to get your brand on track and make your business massively profitable. 
Episode Highlights:
00:00 Introduction: The Importance of Branding
00:31 The Cost of Not Maximizing Your Brand...
01:16 Four Ways Your Brand Could Be Losing You Money
01:19 The Power of Positioning and Attracting Ideal Customers
03:02 Differentiating Yourself: The Key to Standing Out
04:18 The Cost of Lack of Focus in Business
07:19 Clarity in Offering Solutions: A Must-Have for Success
09:52 Conclusion: How to Get Help and Improve Your Brand
Show Links:
Get the ultimate guide to a freedom based brand: Freedom Based Brand Guide (brandfaceforexperts.com)
Visit us at: BrandFace | Profitable Personal Branding (brandfacestar.com)
 

How Is Your Brand Representing You?

Did you know that 98% of people meet your brand before they meet you?  Whether it’s social media, your website, online profiles, emails they receive from you, signage, etc…people are exposed to your brand long before you speak to them or meet them in person.  The important question is, how is your brand representing you?  Are your prospects able to tell what you do, who you serve, and what you stand for before you even meet?  If not, you could be losing massive opportunities to even have a conversation about your business.  In this episode, we’ll dive into the problems and the solutions to create a powerful brand that precedes you. 
 
Episode Highlights
00:00 Introduction to Personal Branding
01:02 The Importance of a Strong Personal Brand
01:36 Common Branding Mistakes
02:14 Understanding the Importance of a Personal Brand
02:37 Reasons Why People Struggle with Branding
03:55 The 3D Formula for Personal Branding
06:01 Conclusion and Call to ActionShow Links:
Get your copy of our BrandFace Guide: Freedom Based Brand Guide (brandfaceforexperts.com)
Visit our website: BrandFace | Profitable Personal Branding (brandfacestar.com)
 

Branding From Complexity To Clarity

How do you take a complicated profession and simplify the language and approach in a way that revolutionizes the industry?  Jodie Lamb is a structured settlement specialist, as well as a BrandFace client.  And she’s changing the industry. Even if you know what structured settlements are, you can imagine that it isn’t easy to express what you do and the life changing benefits you provide.  In this episode of Be BOLD Branding, Jodie shares how she got started in this space, and how her new brand clearly defines how she helps her clients safeguard their financial and future security.
 
Episode Highlights:
00:00 Introduction and Welcome
00:32 Understanding Structured Settlements
03:04 Jody's Journey into Structured Settlements
06:19 The Importance of Safeguarding Settlements
10:59 The Challenges of Branding in a Niche Market
12:42 The Branding Journey with BrandFace
19:08 Overcoming Challenges in the Branding Process
26:50 Conclusion and Future Plans
Show Links:
Visit Jodie on LinkedIn: linkedin.com/in/jodielamb 
Get the BrandFace Guide: Freedom Based Brand Guide (brandfaceforexperts.com)
Visit BrandFace: BrandFace | Profitable Personal Branding (brandfacestar.com)