Be BOLD Branding

Creating Story-Powered Sales

How do you transform personal experiences into powerful stories that drive business growth?  As you know, we focus on profitable personal branding, so this is right up our alley. In this episode, we explore the art of storytelling that converts audiences into clients. Our guest is Dr. Danny Brassell—affectionately known as "Jim Carrey with a Ph.D.". Danny has spoken to over 3,500 audiences worldwide and authored 18 books. Join us as Danny reveals how to transform your boring business backstory into a narrative so compelling, your audience won't just stay awake—they'll actually hand you their credit cards when you're done.
 
Episode Highlights:
00:58 Meet Dr. Danny Brassell: From Journalist to Educator
01:45 Life's Pivots: Overcoming Adversity
04:46 The Power of Storytelling in Business
07:41 Crafting Stories That Convert
11:33 Measuring the ROI of Effective Storytelling
22:39 The Role of Coaches and Experts
24:24 Conclusion and Key Takeaways
25:50 Free Story Guide and Final Thoughts
Show Links: 
 http://freeSTORYguide.com

Building Authority Through Bestsellers

How do you stand out in a crowded marketplace and instantly position yourself as the trusted authority? In this episode, we dive into the transformative power of authorship without the pain of writing. Meet Michael and Caleb DeLon, the father-son duo who run Paperback Experts.  In 2013, Michael escaped his own professional "prison" by publishing his first book titled "On Marketing," which completely changed how prospects perceived his expertise. Now recognized as America's foremost authority on Credibility Marketing, Michael and Caleb help busy professionals create Amazon bestsellers in just 24 total hours of their time through their Profitable Book Pathway. Join us as we explore how their unique system is helping experts across industries convert their knowledge into compelling books that attract clients and increase profits.
 
Episode Highlights:
02:20 Michael DeLon's Journey to Marketing
07:56 Caleb DeLon's Role in the Family Business
09:12 Addressing Common Concerns: Time and Imposter Syndrome
16:12 The Importance of Consistency and ROI
20:50 The Role of AI in Book Writing
24:05 How to Connect with Michael & Caleb DeLon
Show Links: 
https://paperbackexpert.com/

Preserving A Father's Legacy

What happens when a physician becomes the keeper of history? In this episode, we dive into the powerful intersection of family legacy and historical preservation with Dr. Rob Wolf. While maintaining his medical career, Dr. Wolf embraced an equally vital role—transforming his father's autobiography into the critically acclaimed book "Not a Real Enemy." This cloak-and-dagger adventure follows his father Ervin's journey through antisemitism, danger, and ultimately hope, during the Holocaust and the Hungarian Revolution of 1956. While Rob grew up aware of his father's story, it wasn't until after his mother's passing that he fully committed to sharing this "fantastic and inspiring story" with the world. Join us as we explore how preserving one man's fight for freedom creates an enduring testimonial to human resilience, family love, and facing adversity with dignity.
 
Episode Highlights:
00:27 Meet Dr. Rob Wolf: A Dual Legacy
01:02 A Journey Through History: Ervin's Story
04:02 Transforming a Manuscript into a Biography
05:44 The Significance of “Not A Real Enemy”
08:51 The Hungarian Revolution of 1956
13:45 Immigration Challenges and New Beginnings
19:04 The Spirit of Resilience
20:52 Lessons from the Holocaust
23:09 Embracing Change and Personal Growth
31:43 How to Connect with Dr. Rob Wolf
Show Links: 
https://robertjwolfmd.com/Not a Real Enemy: The True Story of a Hungarian Jewish Man’s Fight for FreedomDr. Wolf’s LinkedIn: https://www.linkedin.com/in/robert-j-wolf-md/

Protection With A Purpose

World security is at the forefront of the news almost every day, whether it’s protecting our nation’s top leaders and celebrities or safeguarding assets in a natural disaster. Knowing we are secure affects our freedom, peace of mind, economic stability, personal safety, and more. In this episode, we’re spotlighting the story and star behind SYOTUS Technology. Trei McMullen is a military veteran trained and educated in Intelligence Operations, Counterintelligence, Counterterrorism, Emergency Management & Homeland Security. He’s also the Founder & CEO of SYOTUS, created to support and employ military veterans, first responders and their spouses. Join us and learn how his military experience impacted his personal brand and how he serves his community today.
 
Episode Highlights:
02:21 Trei McMullen's Military Background
06:27 Transition to Civilian Life and Founding SYOTUS
08:43 Challenges and Successes in Business
19:52 Philosophy and Personal Mantra
23:35 How to Connect with Trei McMullen
Show Links:
Trei McMullen’s LinkedInTrei McMullen’s Instagramhttps://syotosllc.com/

Leadership Potential vs. Reality

How do you reclaim that fire you once had—that deep-seated belief that you were meant for something bigger? In this episode we tackle the painful gap between leadership potential and leadership reality. You’ll meet Sharlee Lyons, a former Division 1 athlete who's spent over twenty years transforming average performers into All-Stars across corporate, non-profit, and higher education environments. As a bestselling author and certified coach, she's mastered the art of helping people who've downgraded their dreams to rediscover their capacity for greatness. Join us as Sharlee reveals the system that's helping professionals reclaim their belief in doing BIG things.
Episode Highlights:
00:44 Meet Sharlee Lyons: Transforming Average to All-Star
01:47 From Burnout to Bestselling Author
02:58 The Power of Coaching: Real-Life Transformations
10:41 Facing Challenges: The Plateau and the Rut
14:14 Inspiring Leadership: The Thermostat vs. Thermometer
16:16 Framework for All-Star Leadership
18:50 How to Connect with Sharlee Lyons
Show Links:
Instagram
LinkedIn
SharleeLyons.com

When There Are No Rules

What if you woke up one day and realized you’re surrounded by complete chaos…and there are no rules?  Our enlightening conversation with Marta Czajkowska will make you rethink everything about how you approach life.  Her extraordinary journey from communist Poland to the heights of El Capitan embodies the true meaning of freedom. At just 15, Marta set her sights on climbing Yosemite's iconic rock face—a dream that launched her into a life of global adventure and mountain pursuits. But it was a near-fatal climbing accident that transformed her path, forcing her to confront life's deeper questions. Now, Marta channels her experiences into empowering others to break free from their limitations and live authentically.
Episode Highlights:
06:20 The Turning Point: Near-Fatal Climbing Accident
09:45 Discovering Life's Deeper Questions
12:27 Breaking Free from Limiting Stories
16:57 Empowering Women in the Third Phase of Life
20:54 How to Connect with Marta Czajkowska
Show Links:  
https://mastersofbadassery.com/
Bold & Free

Building Systems That Scale

What if the difference between struggling and scaling isn't working harder but implementing smarter systems? In this episode, we explore the hidden power of simplified systems with Rich Nazzaro and Andy Worobel, founders SaaS Business Advisors, a consultancy that's revolutionizing how established businesses scale. With 28 years of combined experience at tech giants like Dell, Salesforce, Oracle, and HP, this dynamic duo observed firsthand how business owners struggle with complex processes and complicated technology—costing them time, money, and growth potential. Together, they specialize in creating simple solutions to complex problems that help their clients simplify, streamline, and scale. Rich and Andy are also BrandFace clients, so you’ll also hear about their personal branding journey with us.
 
Episode Highlights:
00:30 Exploring Simplified Systems
05:28 Challenges in Implementing New Technology
09:27 The Importance of Transparency and Metrics
10:15 Recognizing the Need for Help
15:52 Andy & Rich’s BrandFace Journey
25:32 Final Thoughts and Takeaways
26:53 Conclusion: How to Connect with Rich Nazzaro & Andy Worobel
Show Links: 
saasba.com

Transforming Law Enforcement Leaders

How do you build a leadership culture that can adapt to today’s toughest challenges?  In this episode, we’re asking the man who has partnered with Simon Sinek (author of Start With Why) to crack the code when it comes to transforming the culture of police departments across the country.  While departments nationwide grapple with transparency, accountability, and public trust, Chris Hsiung and a select group of other forward-thinking leaders is taking a radically different approach. Chris spent 28 years in law enforcement serving as Mountain View, California’s Police Chief, and is a founding member and executive director of "The Curve," a non-profit he created with Simon to share how he's empowering police leaders to modernize their departments from within. 
 
Show Links:  https://www.thecurve.org/ 
Episode Highlights:
01:32 Chris Hsiung's Background and Journey
03:05 The Genesis of The Curve
04:32 The Importance of Adaptive Leadership
05:58 Challenges and Solutions in Policing
14:46 The Role of Communication in Policing
21:24 Future of Policing and Community Engagement
26:27 How to Connect with Chris Hsiung
Show Links:
https://www.linkedin.com/company/thecurveinitiative
TheCurve.org

Life After First Careers

What if your first dream career isn't your last? Today we're exploring the art of the professional pivot with Shannon Russell, founder of Second Act Success. Shannon's journey from television executive producer to successful entrepreneur embodies her grandfather's legacy of meaningful business ownership. After achieving her childhood dream in the entertainment industry, motherhood prompted Shannon to pivot back to her New Jersey roots where she built an award-winning franchise before launching Second Act Success. Now, as a Certified Career Coach, podcast host, and course creator, Shannon helps women in unfulfilling careers design their own professional pivots. Spoiler alert…she’s also a BrandFace client, and we’ll hear how she feels about her journey and her brand. 
 
Episode Highlights:
01:43 Shannon Russell's Career Journey
06:23 The Epiphany Moment
07:46 Helping Women Pivot
11:52 Building the Second Act Success Brand
17:06 Shannon's BrandFace Journey
20:37 How to Connect with Shannon Russell
Show Links: 
secondactsuccess.co

The Rebranding of Affordable Housing

From sleeping on friends' couches to being featured in Forbes, imagine transforming the most stigmatized form of housing into a luxury living solution that's actually affordable. Our guest in this episode went from experiencing housing instability firsthand to pioneering a revolutionary approach that's making homeownership possible for countless families priced out of the traditional market. While most developers are building million-dollar homes, he's creating stunning living spaces at a quarter of the price. Our guest is Franco Perez, the maverick entrepreneur behind Franco Mobile Homes, and we’re about to reveal how he's turning the mobile home industry on its head and rebranding affordable housing in Silicon Valley.
 
Episode Highlights:
01:19 Franco's Early Life and Challenges
03:10 Journey into Real Estate
04:25 Revolutionizing Mobile Homes
06:28 Affordable Housing Solutions
10:25 Breaking Stigmas Around Mobile Homes
19:48 Future of Housing and Construction
22:38 How to Connect with Franco Perez
Show Links:  
franco.tv