Be BOLD Branding

Dr. Morissa Schwartz is the Founder & CEO of Dr. Rissy’s Writing & Marketing, as well as GenZ Publishing, LLC, which has produced 15 Amazon bestsellers. She speaks professionally about inspiring others through words and entrepreneurship, and was named ‘The Voice of Generation Z’ by Community Magazine. Tune in and find out how she went from a Biomedical major to producing bestselling books…and why she says that having writer’s block is just a symptom of a big ego. 

Personal branding is a whole lot more than just a logo, photo, and a tagline.  It’s an entire ecosystem that presents you to your prospects and clients in a way that’s both authentic and purposeful. And it’s meant to attract the right business like a magnet. The sad news is…over 90% of personal brands are missing 5 critical elements.  And it’s costing them A LOT more than just money.

Marco Torres has helped thousands of business owners worldwide boost sales and scale their businesses by as much as 5-fold through the use of incentive-based marketing. In this episode, you’ll learn how you can use ‘value-add incentives’ instead of discounts to boost your brand and your business. Marco’s bold brand has attracted more than 27,000 active business owners in his Facebook Group alone. He’s also the Founder of MarketingBoost.com. 

There’s a lot of misinformation out there about branding.  What exactly is it?  How is it different from marketing? What constitutes a strong brand vs a weak one? What steps do you take to BUILD one? In this episode, we discuss exactly what a brand is…and what it isn’t.  And we start by asking an important question regarding one of the most recognizable brands in the world.  The answer to the question may shock you!

Mike Cuevas (aka The Real Estate Marketing Dude) is a real estate investor, author, and coach who created an attraction-based marketing system that helps real estate agents succeed in achieving their marketing goals through promoting their personal brand with video. Learn about the importance of using video as your #1 marketing tool and why he says that your only unfair advantage is not having a personal brand when it comes to growing your business.

Everyone has a brand. The question is...does it really represent the best of YOU?  And even more important, does it portray the message & image you WANT it to portray?  Learn the 5 biggest misconceptions & myths about branding, and how you can take immediate steps to make sure your brand is pointed in the right direction. 

Lydia and TJ have been making moves in the real estate industry, but they didn’t know exactly how to convey it with a concise explanation to attract their ideal clients. Furthermore, they had natural skepticism when it came to marketing and branding, so their jump into the BrandFace program was literally a leap of faith.  Learn how that leap of faith paid off with a brand they’re proud to put out there, and growth they’re proud to claim.

Does your marketing bring you an incredible return on investment?  Or is it a ‘spray & pray’ experiment?  To the surprise of many, marketing failures are most often NOT caused by marketing tools or systems.  The problem is usually your BRAND. In this episode, learn how to avoid experimenting and begin building a brand and strategy that makes your marketing STAND OUT.  Remember, experiments are for science class, and sometimes they can go very wrong!

E.A. Csolkovits is the founder of Giver’s University, a novel (and yet age-old) concept that encourages giving more than receiving.  E.A.’s stories will have you mesmerized, as he describes his journey from being in the janitorial business to being mentored by a millionaire when he was just 19 years old. This uplifting interview will have each of you asking yourself…do I ‘give’ enough to those around me? Does my brand reflect that? Learn how E.A. elevated others (and himself) with this inspiring look at his personal brand…and his view of relationships.

Sundra Johnson is a BrandFace client from Virginia, and is known for building an empowering brokerage where anything is possible if you just believe. Learn about the process she went through to discover her personal brand, and find out why she says, “Just having a brand identifier helped me to narrow down, and I have seen the business grow tremendously.”  Her new brand fits with everything she does now, which is focused on making her client’s dreams a reality.