Be BOLD Branding

Emmy Wu is a storyteller and strategist who uses the power of video to help entrepreneurs create a bigger positive impact. During her two-decade film career, she’s worked with brands like Paramount Pictures, MGM, Subaru, and Real Housewives. She’s also helped small businesses craft stories worthy of the big screens. Emmy shares how creating a magnetic personal brand starts with your strengths and what you’re interested in, and how you can use the right video platforms to better convey your value.

So many well-intentioned business owners go back to the 9-5 grind, even after all the effort, passion, and money they put into their business. Why? The majority of them fail because they underestimate the effect that their brand has on their business — and they end up making these 5 mistakes that put their business at risk. Tune in LIVE and discover the 5 mistakes to avoid and the solutions that can help you.

David Wood is a High-Performance Coach and the Founder of Focus.ceo. A former Consulting Actuary to Fortune 100 companies, he left his cushy Park Avenue job to explore the outer world and to better understand his own inner world. Now, he’s built the world’s largest coaching business spanning 12 countries around the globe. David shares how connecting with others through your vulnerabilities and imperfections actually help you create a more genuine personal brand that others can relate to.

How do you know whether your brand is actually helping you…or hurting you? It’s a fair question, and one you should be asking yourself BEFORE you do ANY marketing.  In this episode, Tonya & Michael will help you determine whether your brand is helpful or hurtful, and exactly what you can do about it in as little as two weeks.

Travis Chappell went from a door-to-door salesman to founder, investor, speaker, and podcaster. Today, Travis is the Founder and CEO of Guestio.com, the highest quality guest and show booking marketplace in the industry. He’s also the host of Build Your Network, a top 25 business podcast dedicated to helping entrepreneurs cultivate strategic and meaningful relationships. Travis shares how he was able to create successful businesses by building his brand around the importance of overcoming rejection to receive extraordinary things.

You have an awesome logo, the new marketing piece looks slick. The video intro and transitions are killer. And your photo looks amazing on your website and landing pages. But it’s still not working. Why?  It could be because your brand is “all hat & no cattle”. In this episode, we discuss how personal branding is a lot more than just what’s on the surface…and why you may be getting little to NO results even if your marketing ‘looks’ shiny.

Jason Cercone (Founder of Cercone Consulting) has built a strong personal brand based on helping professionals get booked as a guest on top-ranked podcasts. His mission is to help them get better at their skill sets so they can promote their brands and establish their authority as a value driven podcast guest. Learn why he advises podcasters to focus LESS on their download numbers and MORE on creating consistent, high quality content. Jason is also the host of Evolution of Brand, a podcast featuring stories and strategies from self-defined professionals and leaders.

When it comes to personal branding, every entrepreneur wants to know that their brand is rock solid.  A brand they can be proud of.  But WE know something most of our clients DON’T KNOW when they first begin the branding journey.  Most of you hear that it takes months or even years to build a brand. But we know it can change things much more QUICKLY… so today, we’re going to share with you 5 ways your personal brand brings you FAST success. 

Nick Nalbach is an aspiring entrepreneur and host of the Nine-Five Podcast. Nick is currently working his way from a 9-5 job into full-time entrepreneurship, and is taking all of us along on his journey!  As he makes his way through the entrepreneurial transition, he’s also helping other podcasters like him to launch their own show. Learn how he’s building his own business and brand to ultimately live the life he wants NOW rather than waiting.

One of the greatest fears entrepreneurs have when it comes to business is the fear of focus. And when you don’t have focus, it’s awfully difficult to know how to position yourself in your industry.  The mere mention of it can instantly bring on a full case of hives!  People immediately think choosing a niche will ‘box them in’...and leave too much money on the table. Sadly, that results in them doing NOTHING to stand out. So, how DO you choose a niche for your business? In other words, how do you pick your brand POSITION?  In this episode, we’re going to share with you six main categories of differentiation that we consider when we position our clients for personal branding.