Be BOLD Branding

Define your perfect prospect. This topic probably sounds very simple to you on the surface.  However, we work with people across the world, and we can tell you that many of them struggle with this part of their brand.  In fact, most of them. That happens because they either think they’re dialed in enough…or they have a hard time making a decision, and believe they will box themselves in if they focus on a specific type of customer.  In this episode, we share our exclusive four part HEAP Code for how we’ve helped people determine and define their ideal customers and grow their business beyond their wildest dreams. 
Best Moments
0:00 Intro
1:49 H.E.A.P. code
2:19 “H” stands for
2:47 “E” stands for
3:27 “A” stands for 
4:25 “P” stands for 
5:14 The importance of defining your perfect prospect
6:58 Profit is in the eye of the beholderShow Links: Freedom Based Brand Guide (brandfaceforexperts.com)
Visit BrandFace: BrandFace | Profitable Personal Branding (brandfacestar.com)

One of the fastest ways to grow your business is by having the right referral partners.  But how do you cultivate those relationships with the people who can send you consistent referrals? In this episode, we’re talking with Scott Hudspeth, who founded Agent Mastermind specifically to teach loan officers how to form successful and long lasting relationships with real estate agents.  And today, Agent Mastermind is the #1 REALTOR® growth system in the nation for loan officers and branch managers. Scott is here to share the secrets that have helped him build a successful business and profitable partnerships.
Best Moments
1:33 Scott’s background
3:30 Get back to the basics
11:12 The magic number
15:16 Surpass the fear of making a call
23:00 Advice about personal branding
25:15 A place you must visit
26:56 How to reach Scott HudspethShow Links: https://courses.scotthudspeth.comVisit BrandFace: BrandFace | Profitable Personal Branding (brandfacestar.com)

Want a painless and easy way to network so you can grow a thriving business you love? Donnie Boivin is considered one of the leading global minds on sales, business development, and business growth. He’s an entrepreneur and serves as CEO and Founder of Success Champions. He teaches his clients how to expand their network and get more people to know about their businesses through a few simple secrets.  Tune in to learn an easier and less painful way to becoming a networking champion.
Best moments 
01:48 Donnie’s mentor
5:24 Having a full working farm?
9:32 Donnie’s background
14:23 Takeaway on referrals
25:51 What’s one thing most people wouldn’t know about you?
27:41 A place you must visit
29:16 How to reach Donnie
Show Links: https://donnieboivin.com

A thousand followers don’t matter nearly as much as a thousand conversations. That’s Brenden Kumarasamy’s belief about the power of communication. Each conversation he has with someone leads to a new connection and potential prospects. A brand grows and reaches more people through these 1-1 conversations. As the founder of MasterTalk, Brenden coaches ambitious executives and entrepreneurs to become the top 1% of communicators in their industry. Tune in to learn how to develop your unique communication style.
Show Notes
1:10 Brenden background
2:57 What is style?
6:10 Best way to find your speaking style
8:07 QIT framework
10:30 Effectively meetings 
12:53 What’s one thing that most people don’t know about you?  
13:58 A place you must visit
16:15 Advice about personal branding
19:42 How to reach BrendenShow Links: www.rockstarcommunicator.com
Visit BrandFace: BrandFace | Profitable Personal Branding (brandfacestar.com)

When most people think about a brand, they think about colors, logos, and photos.  
But, as you probably already know (if you’ve listened to any of our episodes about personal branding), your brand is an entire ecosystem.  
And the goal of your brand, as we see it, is to turn your purpose into PROFIT.  You work hard every day at your craft, and you do it for a reason.  
There’s a story behind YOU, and if you get that message and image out there correctly, you should be highly profitable.  In this episode, we’ll discuss the 4 questions that help you determine whether your brand is profitable or poor.
Show Notes
0:33 About this episode
1:59 Are you charging what you’re worth?
2:29 Are you afraid your client can’t afford the price that you want to charge?
3:13 Are you or could you be intentionally attracting prospects who are not a good fit?
4:04 Are you accidentally attracting prospects who are not a good fit?
4:35 Example
5:36 Next episodeShow Links: Freedom Based Brand Guide (brandfaceforexperts.com)

Your brand is designed to set you APART...and set you UP for success by positioning you to attract ideal prospects.  But once that happens, what do you DO with those prospects?  How can you be sure you’re CONVERTING them into customers on a regular basis?  In this episode we’ll hear from Dale Archdekin, a lead conversion expert and founder of Smart Inside Sales.  He’s known for creating a lead conversion process that took one stranger off the streets with no real estate experience, and helped them produce 60 transactions in their first 12 months.  Tune in and learn how it happened.
Show Notes
02:13 What brought me to find my secret sauce to success
05:47 I was on the hunt for money… and I got it
10:01 Mentors through life
11:59 Number one trait that anybody in sales must have
17:14 Advice about personal branding
20:54 A place you must visit
22:39 How to reach Dale ArchdekinShow Links: Smart Sales CoachingVisit BrandFace: BrandFace | Profitable Personal Branding (brandfacestar.com)

D. Scott Smith is a mentor, advisor, and coach who inspires and motivates others. Before becoming an entrepreneur, he worked in various leadership roles, including CEO, COO, and General Manager. Scott is now known as a Motivational Listener and speaks on Motivational Listening, Leadership, and Intentional Change. He teaches others how to promote a brand that proves credibility and captures interest. His book, “Influence: The Creation of Credibility,” showcases how to write approachable content that attracts attention. Tune in to learn how building credibility through books and open doors of opportunity.
Show Notes
3:23 What motivated you to write this book?
5:29 What would you say to people that think “I’m going to get rich by selling a bunch of books”
10:15 The difference between an arrogant person and a confident person 
12:39 What should be the content of your book?
19:37 How to make a free book
21:28 What do you mean by being a motivational listener?
23:13 Advice about personal branding
26:50 A place you must visit
28:30 How to reach youShow Links: Build Credibility (dscottsmith.com)linkedin.com/in/dscottsmithBrandFace | Profitable Personal Branding (brandfacestar.com)

You’ve been hustling to create amazing content, post regularly on social media, attend as many networking events, webinars, and summits as you can…but something still isn’t right.  
Opportunities with your ideal prospects are not as plentiful as you’d like.  
Your business isn’t growing the way you expected.
And you’re tired of chasing the squirrel.  
If this sounds like your life, it will probably help you to know that the problem is not you…the problem is that your brand may be broken.  
In the episode, we’re giving you four questions that will help you determine whether your brand is broken…and how you can mend it.
Show Notes
0:14 Is your brand broken?
01:48 Is it the marketing?
2:43 People who run the marketing platforms have one job
3:59 What many companies online will tell you
4:33 The first thing you need to know to be able to turn it all around
5:00 A logo, a photo, and a tagline
5:33 Everything begins with your story and your "why"
6:36 The second thing you need to know to be able to turn it all around
9:20 If your brand is broken then you are starting from a bad place
9:32 The third thing you need to know to be able to turn it all around
9:59 RecapShow Links: Freedom Based Brand Guide (brandfaceforexperts.com)
 

Amanda Barrientez is known as “The Money Healer.” She’s the founder of NFA (No F-ing Around) Money, which provides entrepreneurs the roadmap to attract money into their businesses. Amanda went from being on food stamps to building a six-figure business by overcoming the three main fears that hold us back from sales. Now, she leverages her experience to teach entrepreneurs how to uplevel their money mindset and build a powerful brand to attract others to them. Tune in to discover how to sell more easily by moving from a state of fear to a state of flow.

Your brand is the most important tool in your toolbox when it comes to attracting the right prospects, getting results from your marketing, and growing your business.  
So, why do so many people make mistakes during the brand-building process?  
Well, in fairness, it’s really not their fault, but it IS their responsibility to fix it.  
In this episode, we’re discussing two common mistakes made by entrepreneurs and experts and how to turn them around quickly.