Be BOLD Branding

The One Decision That Changed His Life

Jefferson Rogers lost all his wealth to alcohol and drug addiction. At rock bottom, he almost walked away from a business opportunity due to fear. Instead, his decision to take a chance turned his life around. Jefferson is now the CEO of JKR Windows, a $30 million company he built from scratch four years ago. He believes every decision can be the one that changes your life’s trajectory and now shares his knowledge with others. Tune in to hear how Jefferson successfully rebranded himself and his life.

From Unknown To Unforgettable With Your Brand

Ever wonder why some brands just ‘take off’ and others are barely noticeable? Have you followed all the suggestions from the gurus about creating content and being consistent on social media… just to find that your brand has still gained no ground? Today, we’re talking about some of the most unforgettable brands, and what YOU can do with your own personal brand to go from unknown… to unforgettable. 

From Celebrity Brands To Podcasting

So, how do celebrities build brands that capture attention in the fast-paced and overwhelming world of entertainment?  Vinnie Potestivo began his impressive career by helping to create and launch MTV’s Talent Development department. He worked with celebrities like Beyonce and Mandy Moore, and now he’s leveraging that insight in his own podcast.  Learn why he says that building a celebrity brand is not about getting discovered…it’s about where and when you get discovered, and the actions you take along the way.

How To Become a Destination Brand

Have you ever traveled a long way...waited in a long line...or went completely out of your way to do business with someone? If you have, you have patronized what we call a destination brand.  Today we're going to share 4 ways YOU can build your own personal brand and reputation to become a sought after destination brand so you can leave your competitors in the dust.

How To Promote Your Business on Multiple Levels

Caitlyn McBee was a little resistant to narrowing down her brand and niche. She quickly realized that doing so made her more recognizable to her ideal customers and no less attractive to other markets. BrandFace provided a comprehensive approach that helped her brand represent her and stand out. Caitlyn’s personal brand is now a whole concept that she uses to promote her business on multiple levels. Tune in to find out how BrandFace helped more people recognize her brand.

3 Reasons You Need a Brand Identifier

What is a Brand Identifier, and why is it critical to the success of your personal brand? In this episode, Tonya & Michael paint real life pictures of why a brand identifier is necessary... and a short cut to recall.  They will define the 3 reasons you need one, and how it can make a difference in how you stack up against your competition.

4 Things That Happen When Your Brand Is Not Defined

It may seem like the only way to out-market your competitor is to outspend them. The secret is — that’s not true. By having a better message that targets your ideal customers, you can get people’s attention and convince them that you’re the only choice for them. That is the power of a clearly defined, developed, and displayed personal brand. Find out how to strengthen your own brand to avoid these 4 things you experience when your brand isn’t defined. 

Is Your Brand Boosting Your Ego or Building Trust?

Building a personal brand is not as simple as it seems. In fact, if it isn’t done correctly, it can appear as though you’re boosting your ego rather than building trust. Luckily, there’s a simple checklist of things you should ask yourself that will determine whether your brand is headed in the direction of self-serving…or service to others.

How To Make Your Passion a Reality

Edgar Sierra is the founder of E. Sierra Media, a photography, video, and digital design company. He’s also the host of The Daily Entrepreneur Podcast. Edgar worked in law enforcement and enjoyed that line of work for a while. But his interest in photography and entrepreneurship soon called him onto a different path. Despite his fears, he took a chance on following his passion — and his hard work has since paid off. Find out how you can make your passion become a business reality.

How To Market Like Marvel

The world is obsessed with Marvel.  Why?  Because each character has their own story, their own mission, and their own superpower.  Which leads every human being to ask…”what’s MY superpower”?  Well…(lucky for us), that’s exactly what personal branding is about.  It’s about building a shield to get you noticed and keep you protected. So, if you don’t know WHAT your superpower is…or HOW to express that in your brand and marketing, we’ll teach you what Marvel has already figured out!  Tune in and learn how Marvel stays #1 at the box office AND in the hearts and minds of millions across the globe…and more importantly, how YOU can build a personal brand that helps you do the same!