Wednesday Aug 02, 2023

Using Media To Leverage Your Brand

It’s one thing to have an amazing product or service to offer, but it’s another to get that product or service NOTICED. If you’re struggling with the latter half of that, you’ll love our guest today. Christina Daves is a PR strategist, inventor, on-air lifestyle expert, speaker, and author. After inventing her own product and working her way into over 50 media outlets in less than a year, she became passionate about helping others understand and go from Established to Known™.

Best Moments

01:50 I figured out a formula that is foolproof

03:49 That's how you constantly get invited back

06:10 Be that expert for your local media

08:11 That's where the brand piece comes in

09:43 Trust me on this, you can build these relationships

11:38 If you can just touch one person, you've done your job

14:39 Numbers don't matter as they did

15:58 I launched the podcast. We just started

19:22 A confused mind never buys

20:48 We felt like we were on a movie set every day

23:28 I can help you become more visible

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