98% of people meet your BRAND before they meet YOU. The main purpose of a brand is to represent you in a way that attracts the RIGHT people and inspires them to want to do business with you before they even meet you. So, how do you know if YOUR brand is doing that for YOU? Well, we created the personal brand litmus test, and we’re going to guide you through 4 questions you need to ask yourself to determine whether your brand is turning your PURPOSE into PROFIT.
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