Repositioning Your Personal Brand

Have you been considering a different direction with your brand, but you don’t know where to begin?  Our guest in this episode had exactly that challenge when she first became our client. Schaunon Winter lives in Evergreen, Colorado, and was established as a discount real estate broker in her region..BUT she wanted to shift that perception to a lifestyle driven local brand, focusing more on luxury mountain properties.  Learn how we positioned her to accomplish that goal and more.

Best Moments

01:15 Starting in Real Estate: My Journey and Brand Shift

02:37 Connecting with the Community: My Philanthropic Vision

04:25 The Best Fit: Finding Mountain Living Enthusiasts

05:54 The Story Behind 'Moving Mountains': Branding Inspiration

07:48 Personal Branding Journey: Challenges and Reflections

08:26 Collaborating with BrandFace: An Eye-Opening Experience

10:46 Elevating My Marketing: From Internet to a Bold Brand Approach

13:34 Advice for Personal Branding: Don't Wait, Invest Early

15:15 Favorite Travel Destination: Germany's Charm

16:36 Contacting Rocky Mountain Homes: The Best Way to Reach Me