Joe Girard: An Extraordinary Story During Economic Crisis

In this episode, Michael shares the extraordinary story of car salesman Joe Girard. Joe's famous BrandFace style statement is..."I never sold a car in my life. I only sold Joe Girard." It's an inspiring story about Extraordinary Effort in Extraordinary Times, and how your personal brand can differentiate you and help you stand out among your competitors, even in an economic downturn.