How To Leverage Other People’s Audiences

If you’re like most experts, you feel like you’ve been on so many podcasts, summits, and panels, and you’re wondering if it’s all worth the time. As you know, building profitable personal brands is all we do, and we can’t stress how important it is to POSITION…PACKAGE…AND PRESENT yourself AND your super power with great clarity FIRST.  Once you do that, you can LEVERAGE that brand to make all of your appearances PROFITABLE.  And that’s where this guest comes in. We speak with Melanie Benson, Authority Amplifier & Possibility Ignitor for Expert-preneurs.  She has a proven track record of accelerating results for her clients by helping them leverage other people’s audiences.

Best Moments

1:55 The power of the right question can be a huge catalyst to shift our perspective

03:48 Three keys that I think are a super big deal breaker

5:54 Pitch well and know which topic is going to have an impact on that show 

12:14 Transform the competition into collaborative partners

15:10 The fourth mistake is you don’t really know why you’re going out and guesting

17:31 Having a podcast elevates your authority  

20:17 Guesting is so powerful, it’s an accelerator

24:14 Just be willing to do it and learn from it  

25:15 I am a different person when I am in that part of the world

26:33 A resource that I’m going to gift to the audience today

27:59 A lot more can happen when we co-create rather than compete

Show Links: 


Visit Melanie's website: Melanie Benson - Authority Amplifier

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Visit BrandFace: BrandFace | Profitable Personal Branding (brandfacestar.com)